How B2B founders win in the era when AI assistants choose their vendors. Written by Pankaj and Nick — no ghostwriters, no fluff.
The RFP hasn't arrived yet. The shortlist has. AI procurement assistants are quietly building vendor lists before any human on the buying team has opened a browser tab — and if you're not in those results, you don't exist. We looked at how this actually works and what B2B founders need to do about it right now.
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The answer isn't luck, SEO authority, or budget. It's machine-readable structure — and it's fixable in weeks, not months.
Most positioning docs are written for humans and useless to machines. Here's exactly how we structure a founder's point of view so that every AI assistant can quote it verbatim.
A week-by-week breakdown of how we take a B2B founder from zero AI visibility to a live agent endpoint and first citations in one month flat.
From zero citations to 340+ per month in 90 days. A full breakdown of what we built, what changed, and what the pipeline looked like at every step.
Agent-to-agent communication is the new API. If your business can't respond to an AI assistant's query in real time, you're not even in the race. Here's what it is and how it works.
Each AI assistant uses different signals to decide who to recommend. Perplexity is citation-heavy. ChatGPT is authority-driven. Claude weighs structure. We break down each one.